Casablanca: Morocco’s Most Dynamic Food City Casablanca is not just Morocco’s economic capital. It is also the country’s most diverse and dynamic food city. From traditional Moroccan cuisine rooted in centuries of culinary heritage to international restaurants reflecting the city’s cosmopolitan character, Casablanca offers a food scene that rivals any major African city. This guide…
The Challenge: Most Moroccan Cafe Owners Are Not Tech Experts When we talk about digital transformation for Moroccan cafes and restaurants, it is important to acknowledge a fundamental reality: the majority of cafe owners in Morocco did not grow up with technology and may feel intimidated by the idea of creating a digital menu. They…
What Is Ftour? Morocco’s Beloved Breakfast Tradition In Morocco, breakfast is not just a meal. It is a ritual, a social occasion, and a celebration of the country’s extraordinary culinary heritage. Known as ftour in Moroccan Arabic (derived from the Arabic word for breaking fast), a traditional Moroccan breakfast is a lavish spread of breads,…
Why Tourists Are Your Most Valuable Restaurant Customers International tourists visiting Marrakech typically spend significantly more per meal than local diners. They are exploring new flavors, they often come in groups, they order multiple courses, and they are looking for authentic experiences they can share on social media. Yet many excellent restaurants in Marrakech miss…
Morocco’s Food Tech Revolution Is Just Getting Started Morocco is experiencing a remarkable wave of technological innovation, and the food and restaurant industry is at the center of it. From digital payment solutions to online food delivery platforms, Moroccan entrepreneurs are building technology companies that solve real problems for restaurant owners and consumers alike. At…
Why Menu Design Is One of Your Most Powerful Sales Tools Your restaurant menu is not just a list of dishes and prices. It is a sales tool, a brand
